Key Documents

To find out more about East Midlands Tourism, download the documents below (you will need Acrobat Reader to view these files).

Let’s talk growth & survival (PDF)

Drawing on advice and hints from the business community, East Midlands Tourism has produced a guide offering practical tips to businesses to help them grow and survive in the current economic climate.
spread the word, look after your workforce, save money, cut costs, take care of your bottom line, think green .

East Midlands Strategic Plan 2008-2011 (PDF)

Developed in consultation with regional tourism stakeholders, EMT’s new strategic plan aims to build on the success of the 2005-8 corporate plan and increase the impact of the region’s visitor economy, now worth £5.9 billion.  Growing and improving the region’s skills base, increasing investment and delivering marketing campaigns that demonstrate a proven return on investment are just some of the key priorities identified in the strategic plan

East Midlands Corporate Plan 2005-2008 (PDF)

EMT’s 2005 to 2008 set out some ambitious goals to enable tourism to compete more effectively and win a greater share of the overseas and domestic market.  This document has now been superseded by the 2008 to 2011 plan

East Midlands Tourism Strategy (PDF)

The EMT Strategy, Destination East Midlands, outlines opportunities for developing tourism in the region through to 2010

East Midlands Tourism annual review 2004/5 (PDF)

EMT’s first annual review highlighting the achievements and milestones during the organisation’s first year of operation

East Midlands Strategy for the 2012 Games (PDF)

Developed by East Midlands Development Agency’s 2012 team, the strategy sets out the region’s ambition in the run up to the games and beyond.

Tourism Investment Plan 2007/8 (PDF)

Tourism Investment is a core priority in East Midlands Tourism’s Strategic Plan 2008 – 2011. It focuses on improving the infrastructure of the visitor offer in the region. In 2007/8, a Tourism Investment Plan was developed working closely with key stakeholders. The plan contains guiding principles for those interested in developing the East Midlands visitor economy.

The full report for the East Midlands and the destination reports for each country are also available.