Fact File
Campaign: Rural Short Breaks (Visitor Guide Breaks)
Partners: Visit Peak District and Derbyshire
Brief: promoting the Peak District as somewhere to escape to, de-stress and return to nature.
Target Audiences: Couples whose children have left home, repeat visitors, retired people and with their having children left home, and families. Visitors who like good quality accommodation, local food & drink, shopping & “an educational experience”, and who want to minimise their cost to the environment. Activities of interest included touring, visiting attractions, historic houses & gardens, events and festivals.
Timing: 06-08
EMT Spend: £ 85,500
Campaign Budget: £ 105,000
Read more…
Fact File
Campaign: Big Skies
Partners: East Midlands Tourism, Lincoln Business Improvement Group, Lincoln University, Local Authorities, P&O Ferries
Brief: To promote Lincolnshire to domestic and overseas visitors under the banner ‘Essential England’, highlighting a range of product including the historic city and rural tranquillity.
Target Audiences: Domestic individual travellers as well as group travellers (Coach Operators, group travel organisers and education groups). Overseas mature travellers with an interest in traditional England.
Timing: Spring 07-08
EMT Spend: £210,000
Campaign Budget: £222,800
Read more…
Fact File
Campaign: Silver Surfers
Partners: Northamptonshire Enterprise
Brief: Promote Northamptonshire as a destination for short breaks though the use of online material
Target Audiences: Over 50’s with internet access living predominantly in London and the South East of England, individuals and groups. Secondary niche audiences of US expatriates in the UK and walkers
Timing: 07-08
EMT Spend: £130,000
Campaign Budget: £226,000
Read more…
Fact File
Campaign: Surprising Short Breaks
Partners: Visit Peak District and Derbyshire
Brief: to attract higher spending visitors for ‘impulse’ short breaks, encouraging visitors to ‘drop everything and go’ making the most of what is on their doorstep.
Target Audiences: Couples and groups of friends who are interested in discovering new things, for instance local produce as well as visiting historic movie locations. Living within 1.5 hours’ travel time – as they are more likely to take an ‘impulse trip’.
Timing: 06-08
EMT Spend: £143,248
Campaign Budget: £ 185,715
Read more…
Fact File
Campaign: Distinctive Short Breaks
Partners: Leicestershire Promotions
Brief: To attract visitors to Leicestershire through the use of themed ideas
Target Audiences: Middle-market families with children aged up to 14, adults over 50 who are rediscovering England and couples and friendship groups looking for tailored weekend breaks.
Timing: 07-08
EMT Spend: £112,000
Campaign Budget: £158,000 Read more…
Fact File
Campaign: Meet in Notts
Partners: Experience Nottinghamshire,
Brief: To promote Nottinghamshire as a leading destination for conferences and business events
Target Audiences: International conferences, National associations (decision makers using contacts made through Nottingham’s Universities and Hospitals), corporate decision makers, and key individuals from local businesses and the academic and medical communities.
Timing: April 07 – April 08
EMT Spend: £ 118,000
Read more…
Loading ...
East Midlands Development Agency (emda) is now consulting on the future development of the visitor economy over the next ten years.
Find out who the finalists of the 2010 East Midlands Toursim Enjoy England Excellence Awards are 
Three new images have been added to EMT's portfolio of Olympic inspired images. The images feature local athletes performing their chosen sport at a number of the regions tourist attractions.
