Fact File
Campaign: German 2008 Spring Campaign
Partners: Visit England, P&O Ferries
Brief: Increase awareness of the East Midlands’ destinations and events, in order to attract new visitors to the region.
Target Audiences: Couples 35-50, who have an active lifestyle, have knowledge of Britain and have visited before. Affluent couples of 50+ who are looking for high quality accommodation and enjoy cultural and sporting events.
Timing: Jan- March 08
EMT Spend: £33,00
Campaign Budget: £56,000
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Fact File
Campaign: Dutch 2008 Spring Campaign
Partners: Visit England, P&O Ferries
Brief: Increase awareness of the East Midlands’ destinations and events, creating potential visitors to the region
Target Audiences: Independent ‘wanderers’ and ‘touring seniors’ who have knowledge of Britain and have visited before
Timing: Jan- March 08
EMT Spend: £29,800
Campaign Budget: £46,000
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Fact File
Campaign: French 2008 Spring Campaign
Partners: Visit England
Brief: Increase awareness of the East Midlands’ destinations and events, in order to attract new visitors to the region.
Target Audiences: 25-30year olds single income and no children, 30+ year olds and young seniors who have visited UK previously
Timing: Jan – March 08
EMT Spend: £36,500
Campaign Budget: £47,000
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Fact File
Campaign: bmi 2009 Marketing Campaign
Partners: bmi, East Midlands Airport
Brief: To increase the volume and value of German visitors to the East Midlands region in 2009 specifically via the Cologne route into East Midlands Airport (EMA).
Target Audiences: People living within a 60mile radius of Cologne airport (A passenger survey (2007) revealed these passengers have an above-average net-income with around 50% under 40 years; more than 40% have a university degree; 40% are business travellers and the majority are internet-savvy 80% internet bookings).
Timing: March/April 09
EMT Spend: £6,500
Campaign Budget: £19, 500
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Fact File
Campaign: VisitBritain Belgian Touring Campaign Spring 2007
Partners: VisitBritain, P&O, Heart of England, Wales Tourist Board, Yorkshire Tourist Board
Brief: To promote the region to the Belgian touring market
Target audience: Empty Nesters and DINKs aged 25-45
Timing: January-April 2007
EMT Spend: £25,000
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Fact File
Campaign: US ‘Be a Brit Different’ Campaign Spring 2007/08
Partners: VisitBritain, England’s North Country, Wales Tourist Board, Visit London
Brief: To promote the region to the US visitors considering the UK as a destination in 2007/08
Target Audiences: Affluent, well educated Americans, mainly 45+ based on the East and West Coasts of America
Timing: February 2007-February 2008
EMT Spend: £100,000
Campaign Budget: approximately £2,000,000
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Fact File
Campaign: French Short Break Campaign Spring 2007
Partners: Enjoy England
Brief: To promote the region to the French short break market in the greater Paris area
Target audiences: DINKs, 30-64 year olds interested in off the beaten track cultural breaks
Timing: May/June 2007
EMT Spend: £15,000
Levered funding: £15,000
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Fact File
Campaign: Enjoy England German Touring Campaign Spring 2007
Partners: Enjoy England, P&O, East of England, England’s North Country, Caravan Club, National Trust
Brief: To promote the region to the German touring market
Target audiences: DINKs and empty nester couples aged 30-65
Timing: January – April 2007
EMT Spend: £20,000
Levered funding: £1,000
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Fact File
Campaign: Enjoy England Dutch Touring Campaign Spring 2007
Partners: Enjoy England, P&O, England’s North Country, Caravan Club, East of England
Brief: To promote the region to the Dutch touring market, including the caravan and camping markets
Target audiences: Affluent retired couples and DINKs
Timing: January – April 2007
EMT Spend: £17,000
Levered funding: £1,000
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Fact File
Campaign: P&O Dutch campaign spring 2007
Partners: Enjoy England, P&O
Brief: To promote the region to the Dutch touring market, with a bespoke element targeting touring motorcyclists
Target audiences: Affluent retired couples, plus predominently older male bikers
Timing: May/June 2007
EMT spend: £15,000
Levered funding: £30,000
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East Midlands Development Agency (emda) is now consulting on the future development of the visitor economy over the next ten years.
Find out who the finalists of the 2010 East Midlands Toursim Enjoy England Excellence Awards are 
Three new images have been added to EMT's portfolio of Olympic inspired images. The images feature local athletes performing their chosen sport at a number of the regions tourist attractions.
