Domestic Marketing

Approximately 80% of the region’s tourism revenue comes from domestic tourism, with leisure visitors typically supplementing overseas trips with several domestic short breaks each year.

EMT funds and works closely with the region’s five Destination Management Partnerships (DMPs) to deliver tactical domestic marketing campaigns, and awareness building activity for the individual destinations within the East Midlands.

DMP campaigns are tailored to promote a broad spectrum of tourism products, events and experiences that appeal to a wide range of visitors. These include film tourism, history and heritage, walking and cycling, sporting events, food, culture and city breaks.  An attract and disperse strategy is used in several of the destinations whereby tourists visiting high profile attractions are encouraged to visit lesser-known adjacent areas.

Funding for marketing campaigns is prioritised towards destinations that deliver high impact and return on investment.

For further information on specific DMP campaigns and events click below:

• Visit the Peak District and Derbyshire
• Experience Nottinghamshire
• Explore Northamptonshire
• Leicester Shire Promotions
• Visit Lincolnshire