Q-books
Providing practical advice for tourism businesses
Tourism is a fascinating industry. It is jam-packed with businesses that are passionate about delivering exceptional service, exceeding visitor expectations and making memories – as well as those that just want to earn an honest living!
The Q-books, which stands for ‘quality books’ are a new range of practical guides designed to help tourism businesses maximise their operations, whatever their size or facility.
Working closely with successful operators, Q-books have been developed to help tourism businesses across the East Midlands realise their full potential and deliver the best tourist product they can.
Q-books are packed with practical tips, market insights and case studies. They illustrate how by making small changes businesses can have a big impact on the visitor experience and their profitability.
As professional businesses, many of the ideas featured in the Q-books may already be familiar, but there may also be new ‘nuggets’ of information that can be used to enhance the overall visitor experience.
Q-books

think smile Q-book
Improving the welcome to international visitors.

think family Q-book
understanding today’s family market and ideas on how to make a family break truly memorable.

think access Q-book
low cost tips and information on the benefits of making a business accessible to all.