East Midlands Tourism (EMT), East Midlands Development Agency’s tourism arm, is the body responsible for developing tourism in Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland.
EMT’s role is to increase the economic impact of the region’s visitor economy, oversee delivery of the tourism strategy as well as contribute to national priorities. This site contains information on forthcoming events, research and statistics on the tourism sector in the East Midlands and information on marketing and quality projects EMT supports.
Tourism is important to the East Midlands, attracting over 141 million visitors to the region annually. It offers significant potential for economic development. The sector contributes some £5.9bn to the local economy and provides jobs for around 100,000 people.
East Midlands Tourism, emda's tourism arm, has produced a Handbook for Tourism Development, which looks at the key lessons learnt over the past seven years, since the introduction of the region's tourism strategy, Destination East Midlands.
East Midlands’ tourism businesses
celebrate national awards success
4th May 2011
East Midlands Tourism Strategy (PDF)
East Midlands Strategic Plan 08-11 (PDF)
Let's talk growth and survival (PDF)
Key Documents →
2010 Finalists Announced
Find out who the winners of the 2010 East Midlands Toursim Enjoy England Excellence Awards are
New Olympic Inspired Images
Three new images have been added to EMT's portfolio of Olympic inspired images. The images feature local athletes performing their chosen sport at a number of the regions tourist attractions.
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